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February 06, 2019 01:00 AM

Borche adds cloud services in North America

Roger Renstrom
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    Anaheim, Calif. — Injection molding machine distributor Borche North America Inc. has established Cloud Net Service center capabilities in the United States.

    The initial domestic center was set up at Borche NA's 26,000-square-foot facility in Rancho Cucamonga, Calif., President Hans Chen said.

    In addition, cloud services added centers Feb. 1 at Borche NA locations in St. Louis and Houston. "We are still working on a third one in Tennessee," Chen said.

    Parent company Guangzhou Borch Machinery Co. Ltd. initiated the service concept with a 2016 Chinese government funding of about $4 million and, globally, set up the first center at its headquarters in Guangzhou, China.

    "Now, all the new machines have this feature included," Chen said in an interview at the UBM Advanced Manufacturing show.

    Borche NA employs nine, has 16 sales representatives and stocks injection molding equipment — up to 1,320 U.S. tons — with a total value now of more than $6 million. That compares with an inventory of presses and parts worth $1.8 million in early 2017.

    Six Borche NA sales representatives and 33 customers were among about 800 worldwide attendees at Borch Machinery's Nov. 29 factory open house in Guangzhou.

    Borche NA began operations in 2012 and moved to its Rancho Cucamonga location in October.

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