Las Vegas — Makers of PVC trim are out to take more of the market with improved performance, from paintability to long product life.
Azek Exteriors has a new cellular PVC trim product that can be quickly painted to mimic wood grains or dress up a house in any color. Called PaintPro, the trim was engineered to give solid paint coverage with one coat and be ready for handling in about 60 minutes.
"We have a proprietary process that's patent pending where we change the surface energy of the trim. We make the paint dry quicker," Loi McLoughlin, vice president of sales for Azek Exteriors, told Plastics News.
Azek Exteriors is the trim, moulding and siding division of Azek Building Products.
McLoughlin said the product should expand the use of PVC trim and take market share from other materials like wood and fiber cement.
While most paints "sit" on alternative material trim, the substrate of Azek's new trim forms a molecular bond with the paint that resists moisture and won't rot, crack, warp or chip so the paint will last much longer, McLoughlin said.
Wood is the dominant material in the trim market, competing against engineered woods and fiber cement in addition to PVC. McLoughlin estimates wood has about a 70 percent share of an estimated $2 billion market, but he sees that changing.
Azek featured PaintPro trim at the International Builders' Show in Las Vegas, Feb. 19-21.