U.S. Extruders has found a superpowerful way to promote its business.
The machinery firm based in Westerly, R.I., has created Captain Extruder, a superhero character that's appearing in the firm's ads. U.S. Extruders recently expanded the idea by posting a digital comic story on its website starring the character.
In the story, Captain Extruder battles the Process Monster, a globlike green creature seen oozing from an extrusion line as workers scramble out of the way. The good Captain hurls a screw at the beast — with a shout of "The right screw design will tame this monster!" — putting a smile on the Monster's face. The Monster says "Thanks Captain Extruder!" and the day is saved.
"I thought that a superhero would be a fun way to represent our company and what we can do for customers," marketing manager Eric Adair said.
Adair — a comics fan himself — worked with artist Gavin Guidry on the character design.