Heavy Metal loves companies with a sense of humor. Like Adams Manufacturing Corp., the dominant maker of injection molded outdoor furniture. Let's go to Portersville, Pa., a teeny borough in northwestern Pennsylvania where the furniture-kahuna Adams holds forth.
It's like if General Motors was based in Mayberry. But with resin furniture.
Adams Manufacturing has declared June 21 as National Adirondack Day. Now a quick Google search turns up other goofy national holidays. Just in the month of January, we have things like National Hangover Day, Cuddle Up Day and Thesaurus Day. (Actually, those last two sound pretty good. … Full confession: Heavy Metal loves to cuddle. And did you really think Metal has a naturally great vocabulary?)
The point is, National Adirondack Day sounds pretty normal. Daniel Stainer, Adams director of marketing, got the idea when he heard news reports about National Doughnut Day. Dan explains:
"If doughnuts can have their own day, so can the iconic Adirondack chair. The first Adirondack chair was designed by Thomas Lee while vacationing in the Adirondack Mountains in 1903. To help usher in the beginning of summer and a season of relaxing and entertaining, we're pleased to be taking the lead in getting the much-loved Adirondack the attention it deserves. Although it's tough to compete against a tasty Boston Cream or glazed doughnut, Adams' flagship Adirondack does come in 15 exciting colors to match any outdoor decor."