Is a Corvette still cool if its name is attached to a crossover utility vehicle? I'm going to say "no."
A report from Bloomberg's David Welch says that General Motors Co. is considering an expansion of the Corvette name beyond sports cars.
The report, which you can read at sister paper Automotive News' website, says GM officials declined to comment. In addition to adding more vehicles styles under the brand, the company is also weighing how to add electric engines as an optional powertrain.
The Corvette, of course, brought widescale use of composites to the auto industry when the then-fiberglass car made its debut in the 1950s. (If you want to check out PN's 50th anniversary coverage of the Corvette, you can find it here and here.)
And sure, it might be interesting to see what a Corvette-inspired CUV would look like, but the name Corvette is for a very specific kind of car. It would be a shame to tone down its shine.