The New York Toy Fair wraps up Feb. 25. This year it's bringing us — yes, a lot of Baby Yoda merchandise — but also a big push on sustainable toys.
That doesn't necessarily mean new brands. Take a look at Little Tikes, for example, which is rolling out a new "Go Green" line rotomolded entirely from post-consumer and post-industrial recycled plastics along with what its owner says is a "new patent-pending compound" that makes them more recyclable and able to degrade in landfill conditions.
The "Go Green" line is launching with four products: a slide, toybox, ride-on tricycle and tractor. MGA Entertainment Inc., the owner of Little Tikes and the L.O.L. Surprise toy line, has pledged that by 2025 it will "only manufacture products that will degrade when disposed of properly."
That means its L.O.L. Surprise line of toys will have a biodegradeable ball and all accessory bags will be paper-based, while any packaging will be made using the degradeable resin.