Crocs may not be your footwear of choice, but the Colorado shoe company with the comfy foam clogs is set on becoming the greenest shoemaker out there by using bio-based material for its shoes starting next year.
The proprietary Croslite material used by Crocs will begin using Dow Inc.'s Ecolibrium bio-based plasticizers for shoes hitting the market in early 2022, the companies announced Sept. 14.
"By starting with our iconic product, backed by a first-to-market solution, we're taking a bold step forward to create lower-carbon-footprint footwear while making it inherently simple for our partners and consumers to join us on our journey to net zero," Crocs CEO Andrew Rees said in a news release.
Crocs said in July it would be a net-zero-carbon company by 2030, and it has also said it will be a 100 percent vegan brand by the end of this year.
"We know that consumers are increasingly demanding more sustainable products and paying careful consideration to where their goods come from and how they are made," said Diego Donoso, business president for packaging and specialty plastics at Dow. "So, it's a very exciting opportunity for Dow to answer this consumer demand in a new way, while supporting the sustainability journey of a well-loved and iconic brand."