E6PR, the company that makes compostable and degradeable six-pack rings to replace typical plastic rings, already is used worldwide by craft brewers and major players such as Guinness and Corona, is now pitching its products to a fictional beer: Duff.
That's right. Homer Simpson's favorite beverage on "The Simpsons," marketed by the fictional Duff Man (Catch phrase: "Oh, yeah!") is the subject of a marketing campaign by E6PR.
The company, which says its plastic ring replacement will compost if disposed of in a composting facility, or degrade even if it's tossed out into the world at large, has posted billboards, bus signs, videos and print advertisements in Simpsons' creator Matt Groening's hometown of Springfield, Ore., both to congratulate him on the show's 30th anniversary and propose its product for Duff six packs.
"So here is our humble proposal: we want to offer you the rights to the animated version of our rings, to be used free of charge forever and ever by the most famous beer from Springfield as our collective way to say 'eat my shorts' to the plastic rings."