In Sarah Kominek's story (running in print versions of Plastics News this week and online here), consultant Mike Dovorany talks about the balance between the buzz for electric vehicles and actual sales figures.
After all, EVs make up only about 2 percent of the U.S. car fleet, although demand in China — the world's biggest auto market — is driving some of the interest by global automakers.
"EV is an interesting space given the fact that there's so much energy and resources being put into them, and yet in a lot of ways there's a continued frustration of 'why aren't we seeing the results we would like,'" Dovorany said.
But 15 percent of potential car buyers say they are just "waiting for the right product," he added.
Those varieties are coming, with crossover vehicles, SUVs and — in what may be the highest profile — an electric version of Ford Motor Co.'s F-150 pickup.
In September, Ford said it was investing $700 million at its Ford Rouge manufacturing complex to add hybrid and electric powertrains for the 150.
In a news release about the investment, Ford noted that the electric 150 will offer more horsepower and torque plus additional storage capacity. Will that drive sales? We'll probably find out in a few years.