We're hearing a lot about plastics and the circular economy this week as international business and political leaders gather in Davos, Switzerland, for the World Economic Forum.
A lot of companies are currently talking about their plans to reduce their reliance on single-use packaging (such as Starbucks and Conagra). But at the same time you've also got companies like Coca-Cola Co. pushing back about strict requirements to ban plastics, with Bea Perez, the director of sustainability, telling the forum that abandoning plastics alienates some consumers and while potentially increasing the carbon footprint.
"Business won't be in business if we don't accommodate consumers," she said. "So as we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are. They will change with us."
Because some moves that seem like the best environmental choice really aren't.