Several years ago, I was talking to the owner of a mold making shop who talked about how he'd recruited a neighbor's daughter into joining the company's training program. He did this not through talking about money or alternative education opportunities. Instead, it was all about creativity.
She wanted a career in creative arts. "You like making things?" he'd asked her. "You should see what you can build with metal tools."
She was hooked. And it seems she's not the only one drawn to manufacturing by the ability to build something. As Catherine Kavanaugh writes in a feature about Manufacturing Day 2020, other companies are using the same creative appeal.
Consider the story of Ashley Carr, who thought she wanted to be a makeup artist and hair stylist. She's now in the second year of a mechatronics apprentice program at machinery maker Bekum America.
"Here I am building machines from the ground up covered in dirt. You have to try it. Maybe you don't like it … but see all your options," Carr said.