Welcome to fresh fruit season, and for this year Waddington Europe, part of Novolex, is working with distributor Produce Packaging to roll out soft fruit containers made with 100 percent recycled material — a combination of post-consumer and post-industrial PET — that is also fully recyclable after use.
The 100 percent recycled content is a jump from Produce Packaging's existing line with at least 80 percent recycled content.
But, as Mark Tierney, managing director of Produce Packaging, notes in a news release, to truly make the packaging circular, recycling streams have to open up to thermoformed PET.
"Our hope is that taking the lead in expanding the use of packaging made completely out of recycled content for consumers will help drive demand for recycled content, which in turn will encourage more local authorities to invest in their recycling regimes and infrastructure," Tierney said.