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January 31, 2020 08:30 AM

Kickstart: Kazoos! (Do I need to say more?)

Rhoda Miel
Managing Editor
Plastics News Staff
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    YouTube/Facebook

    Wow. Did you catch that Grammy performance? No, not one during the show, but one in an ad that aired twice during the Jan. 26 broadcast, featuring kazoos, the International Kazoo Players Association and a little social network called Facebook.

    The ad featured members of the association having a great time playing their plastic kazoos, before they're invited to join Big Freedia, the "Queen of Bounce." (In a behind-the-scenes video, Freedia admits to never having played the kazoo prior to filming the ad.)

    Thank Rick Hubbard, the owner of the only kazoo manufacturing plant in the U.S., Beaufort, S.C.-based Kazoobie Kazoos, and the founder of the IKPA. The ad is intended to boost the social media giant as a way to connect, but let's face it, the real takeaway is that kazoos are fun.

     

    Covestro AG/Twitter
    The continued response to coronavirus

    Most factories in China that shut down for the Lunar New Year holiday had been scheduled to reopen on Feb. 1. But instead, that holiday will be extended for at least three days — or potentially for weeks — following a government order for a shutdown to help health officials gain an upper hand on the spread of the coronavirus.

    The respiratory illness began in Wuhan, but has since spread. As many as 10,000 may now be infected and at least 170 have died.

    Plastics companies are doing more than just changing their production plans.

    Materials company Covestro AG posted a GIF on its Twitter stream showing some of the 100,000 pairs of protective polycarbonate safety goggles and thermometers it is donating to hospitals in Wuhan.

    And while most factories shut down, a Berry Global Group site in Foshan, which makes nonwoven film for protective clothing, was working around the clock to supply aid workers, according to a CGTN report.

     

    Ball Corp./Matthew Noel
    Let's just call it the Aluminum Bowl

    This year's Super Bowl won't just be about Kansas City and San Francisco. For host city Miami, it's also about the Atlantic Ocean, the Gulf of Mexico and the Everglades.

    The Miami Super Bowl Host Committee is putting a broader emphasis on sustainability this year with its theme of "Oceans to Everglades," an initiative that, for the first time, puts the environment front and center as the philanthropic focus of the Super Bowl, according to a story in USA Today.

    One goal is to have zero waste at the Super Bowl events in the week leading up to the game. According to Jacquie Weisblum, director of the Oceans to Everglades initiative, these events are expected to draw 500,000 people.

    Miami's Hard Rock Stadium recently announced a goal to reduce its plastic use by 99.4 percent. The Feb. 2 game will feature aluminum cups, rather than plastic, in foodservice areas. Stadium concessions are working with Ball Corp. and beermaker Bud Light on the recyclable cups.

    "We developed the aluminum cup to ensure it meets growing demand for more green products, and we're excited that our partnership will give this year's Super Bowl fans the opportunity to do better by the environment," John Hayes, chairman, president and CEO of Ball said in a news release.

    So maybe the glasses will be shiny. But will anyone write a song about a silver aluminum cup?

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