Maybe, like me, you've seen that commercial involving the Purple mattress and an egg one too many times. Or, like me, you would like to know exactly what makes up the mattress company's "hyper-elastic polymer" beyond some kind of urethane.
But don't write off the company as just some trendy "bed in a bag" direct-to-consumer business.
Purple Innovation Inc. announced a couple of weeks ago that it is about to open its third U.S. manufacturing plant, in Henry County, Ga., where it expects to hire "hundreds" of employees.
"We are proud to be a U.S. manufacturer," Joe Megibow, CEO of Purple, said in a news release. "During these challenging times, we feel especially proud that we are able to invest in significantly expanding our manufacturing and production capacity domestically, creating many new jobs in the process."
The Georgia site will be Purple's first factory outside Utah, where it currently has a total of 670,000 square feet of manufacturing at sites in Alpine and Grantsville. And the company says it expects to expand manufacturing capabilities elsewhere in the U.S. to keep up with demand.