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November 18, 2020 08:25 AM

Kickstart: The Pepsi bottle revolution

Rhoda Miel
Managing Editor
Plastics News Staff
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    The Pepsi bottle revolution

    PepsiCo Inc. has been watching the way you struggle with a 2-liter bottle. They know that it can be difficult to pour those first few drinks out of it. (Not literally, of course, but rather through consumer research.)

    So the soft drink and snack giant is updating the bottle by making it easier to hold and use while not losing any functionality or using more PET.

    "The original 2-liter had a circumference of 13.4 inches, while PepsiCo says the average hand is between 7 inches and 8.6 inches when grasping. Just glancing at that gulf demonstrates why 2-liters are so difficult to manage," FastCompany writes in a new online story.

    "How you hold it, pour it, how to make the experience better from a usability and ergonomic standpoint," Mauro Porcini, senior vice president and chief design officer at PepsiCo, tells FastCompany. "That's the key anchor: We wanted to make the product more useful."

    It's a great story with a lot of interesting background about design, materials and molding. Check it out.

     

    Putting a 'sell buy' date on gas-powered cars

    In this week's sign that electric vehicles sales are going to be growing, both the United Kingdom and the Canadian province of Quebec plan to halt the sale of solely gasoline or diesel cars.

    Reuters has a pair of stories, which you can read via our sister papers Automotive News and Automotive News Europe, on the pending legislation.

    In Quebec, the provincial government announced Nov. 16 that it will ban gasoline cars as of 2035. It also plans to have 1.5 million electric vehicles on the road even sooner, in 2030.

    In the U.K., Prime Minister Boris Johnson is expected to officially announce this week that the country will ban new gas and diesel cars by 2030. Hybrid cars will be allowed until 2035.

     

    Kissing in quarantine

    Early in the pandemic, when people were first picking people for their quarantine pods, some of us at PN had joked about how this will affect the future of rom-com movies.

    (One of my suggestions: A mismatched couple is forced to quarantine together, and despite a rough start they fall in love. Final scene: "You are now free to leave." Couple: "I think we'll stay.")

    Maybe we haven't specifically seen that yet, but website The Wrap has this story on how Lifetime managed to stick to quarantine protocols while still filming its holiday romance movie, "Christmas Ever After."

    The two stars' big romantic kiss? It involved a sheet of plexiglass between their smooch, which was then digitally erased in post-production.

    Sounds romantic, right?

     

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