Disney is cutting plastic packaging for its classic princess dolls, starting with dolls sold through its website and at Walt Disney World.
The change to all-paper packaging was announced April 19 in time for Earth Day.
"The plastic-free packaging is made of sustainably sourced paper that is 100 percent recyclable," Disney says, noting it can also be reused to store the doll or keep other items.
The plastic-free packaging will roll out to other global locations throughout 2021, the company said.