Thermoformer and injection molder WeatherTech is continuing its "Made in America" message with two separate ads for the Super Bowl.
And if that's not enough, there's a third 30-second ad set to air before kickoff.
The auto accessories company based in Bolingbrook, Ill., unveiled all three items in advance of the game, posting them on YouTube.
Both of the main ads feature WeatherTech employees. The first spot, titled "WeatherTech Family," will air in the second quarter of the game. "We Never Left," focusing on the company's U.S. manufacturing, will air in the second half of the game.
"This year we wanted to get back to our Made in America message," David MacNeil, founder and CEO, said in a news release. "Who better to deliver that message than our employees right here in our own production facilities in Bolingbrook, Illinois."
The pre-game ad, "Super Mom," features WeatherTech products to hold phones and computer tablets.