The National Association of Manufacturers is urging its members to not throw away their shot ... that COVID-19 vaccine shot, that is.
The Washington-based trade group has launched "This Is Our Shot," an effort seeking to boost vaccine acceptance.
"This project follows the NAM's nearly yearlong campaign imploring Americans to follow CDC guidelines, such as wearing a mask and social distancing," the association said in a news release promoting the campaign.
The effort includes a public service announcement, called "I Love Frank," to highlight how manufacturers and their workers can protect their family, co-workers and loved ones by getting vaccinated.
"One hundred million people have now been impacted by this horrible disease. Asking all Americans to roll up their sleeves and get vaccinated against COVID-19 is a pivotal step toward stopping this upward trend," NAM President and CEO Jay Timmons said in a news release. "Now is our opportunity as a country to end this pandemic. Our future depends on all of us rolling up our sleeves and getting armed against COVID-19."