Let's begin with a true story from my childhood. I grew up on a small farm. We had our own dairy cows, chickens, pigs ... all the "Old MacDonald Had a Farm" favorites. So I knew where milk came from. I also knew those cows hung out in some filthy places, and I informed my mother at the age of 5 or 6 that I would not, under any circumstances, be drinking any milk they produced. I wanted mine from a jug from the store, a place I could trust.
My mother, who typically would not put up with any such demands, agreed. And each day at dinner, she'd pour my milk out of a jug. Only after I said how much I enjoyed it did she reveal that she had, in fact, been placing milk from our cows into that jug. So yes. Mom won that day.
Which is a long way to go to note that I understand what Aurora Organic Dairy is doing with its milk bottling line in Columbia, Mo., where it has installed a Sidel Aseptic Combi Predis line to produce PET bottles for its milk: creating a bottle that can appeal to more consumers.
Aurora, based in Colorado, already was using more traditional cartons and high density polyethylene jugs. In 2019, it began offering low-acid, shelf-stable organic milk in PET containers ranging from 8 ounces to 32 ounces. As an organic dairy farm, Aurora already believed it had a premium product, but with the new containers it can help convince consumers of that, too.
"We're seeing growth opportunities and customer interest in aseptically bottled mik ... in PET," said Aurora Chief Customer Officer Jason Lee. "These observations have opened the door for unique private brand products to stand out on the shelf."