Does tequila taste better out of a bio-based, biodegradable bottle? Or is that bottle a marketing gimmick?
We may be finding out soon as Bacardi & Co. Ltd., the maker of spirits sold under the Bacardi, Patrón, Bombay Sapphire, Grey Goose and Dewar's labels begins rolling out packaging using polyhydroxyalkanoates (PHA) made by Danimer Scientific in place of standard plastics by 2023.
As our sister paper Sustainable Plastics reports, Bacardi currently produces 80 million bottles from standard plastics each year. It will save 3,000 tons of traditional materials in favor of PHA.
PHA will degrade within 18 months in compost, soil, freshwater and seawater, leaving no trace, the company says.
Bacardi will also eliminate plastic closures within bottles.
"It may sound small," said Jean-Marc Lambert, senior vice president of global operations, "but add that up across every bottle produced globally and we're talking many tons of plastic every day. Once we've fixed the problem, we'll be open sourcing the solution for the entire industry to use. This isn't about competitive advantage; it's about doing the right thing for the planet."