Smartbatch Frost isn't the name of a new James Bond villain or an up-and-coming rapper. It's the name of a translucent series of frosted colors for PET bottles that PolyOne Corp. debuted at Chinaplas 2019 earlier this year.
The Smartbatch Frost Collection enables bottle designs that mimic frosted and etched glass, officials with Avon Lake, Ohio-based PolyOne said in a news release. The collection can be used in all bottles made from PET and recycled PET, including bottles for hair, skin and body care products.
Each Smartbatch Frost material can be recycled and combined with toners when used with recycled resins. The collection is available globally in liquid and solid form.
PolyOne officials said that the materials are well-suited to help the personal care industry address the growing trend of "sensorial beauty" and packaging that enhances the physical experience for consumers.
Smartbatch Frost also offers a one-step process to achieve both the desired molded-in color and frosted effect. Officials said that this eliminates the need for secondary processes such as sprays or painted-on effects. Eliminating those steps helps to reduce costs and increases speed to market, they added.
Branding is increasingly important in the internet age. Smartbatch Frost is a hard name to forget.