What has 10 little fingers and 10 little toes and likes to recycle?
OK, that sentence ultimately will prove not to be entirely sensical. But you'll get the point.
A new partnership between baby products company Gerber Products Co. and TerraCycle is aimed at difficult-to-recycle baby food packaging.
Parents can now sign up for the new Gerber Recycling Program at https://www.terracycle.com/en-US/brigades/gerber to mail in packaging that can't be otherwise recycled in local municipal programs. Participants will be able to use prepaid shipping labels to send in their packaging for reprocessing.
"Through this free recycling program, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging," TerraCycle CEO Tom Szaky said.
Gerber also will donate $1 to a non-profit, school or charitable organization of the collector's choice for each pound of material recycled through the program.
"We know every parent's top priority is to ensure a healthy, happy future for their baby. Our commitment to sustainability is rooted in giving parents a hand in making their baby's future that much brighter," Gerber CEO Bill Partyka said in a statement.
Gerber is owned by Nestle.