In a world dominated by COVID-19, it's important to find a ray of light. Materials firm JEG Inc. did that last week with a colorful post on LinkedIn.
The post starts by quoting The Who's classic 1966 rock song "Substitute:" "I was born with a plastic spoon in my mouth." After crediting Pete Townsend of The Who, the post continues in smaller type: "We made sure it was the right color."
And then under that in even smaller type: "OK, probably not. But if it was one of ours, the color was spot on!"
(Music trivia note: There are two plastics references in Substitute. The other is: "I can see right through your plastic mac." That's describing a Mackintosh raincoat.)
JEG is a plastics colorants supplier based in Westerville, Ohio. The firm was founded in 1985 by John Gibson, who is now president.
The plastic spoon post was Gibson's idea. He confirmed to Plastics News that he is indeed a fan of The Who. The band's 1970 album Live at Leeds — which features a live version of "Substitute" — is "one of their best," Gibson said.
All credit to Gibson and JEG for giving us something other than COVID-19 to think about for a little while. Rock and roll!