Marketing and branding play a vital to the success of Plastic Mold and Tool Makers. Defining who you are, what you stand for and what you say about yourself is only one part of the marketing success equation. Marketing must also factor how you deliver and how you are perceived. This Ask the Expert session with Integrity Tool will focus on the importance of branding, reviewing best practices, and discussing the importance of being an operational priority in the organization.
SPEAKER: Joanne Tricoulis, Brand & Marketing Manager, Integrity Tool & Mold