Global megatrends like sustainability, health and wellness, and aging population are driving accelerated innovation in all aspects of the beverage industry. This acceleration of timely innovation and robust solutions requires a collaborative multi-functional process of analytical science, sensory science, product and material design and end-use failure analysis using both experimental and simulation tools.  This webinar examines those tools and examples of how a collaborative process is possible as they relate to beverage closures and can be leveraged throughout the value chain.