What does it look like when one of the biggest retailers changes up its plastic packaging to boost sustainability? It may look like chicken in a bag.
Costco Warehouse Corp. is in the process of swapping out rigid clamshell packaging for its $4.99 rotisserie chicken in favor of a flexible plastic bag.
The Issaquah, Wash.-based chain began switching out its chicken containers for bags in Canada in 2023, and this year it's rolling out the swap in the U.S. But while the chicken may be getting headlines — in part because the chicken is such a symbol of Costco's "loss leader" marketing strategy that maintains a low price for certain items — it is just one part of a corporatewide update of its packaging.
Costco corporate leaders said in 2023 it could use its own in-house brand, Kirkland Signature, to move forward its "broader sustainability goals."
Swapping a bag for a clamshell for chicken reduces plastic packaging use by 75 percent. Transitioning Kirkland-brand nuts from a plastic jar to bags resulted in using 85 percent less plastic. And in a January presentation to shareholders, Costco noted it cut 42 tons of annual plastics use by eliminating a scoop in a protein powder and cut another 85 percent worth of its plastics by switching from rigid to flexible plastic packaging.
But don't expect plastics to disappear.
"The primary goal of packaging is to protect the product and make sure it isn't damaged or destroyed," said Tim Wahlquist, who oversees Costco's packaging team. "There are some cases where using plastic packaging still makes sense."