The summer of Barbie (the movie) has added to the bottom line for the maker of Barbie (the doll).
In a conference call with analysts for toy maker Mattel Inc.'s quarterly financial report, released Oct. 25, Chief Financial Officer Anthony P. DiSilvestro said sales in the company's Barbie line increased 14 percent throughout the quarter, reflecting "strong gains in toys, benefiting from the theatrical release of the movie and our robust marketing efforts."
"The total impact from our direct movie participation, movie-related toy sales and consumer products is expected to generate more than $125 million in sales with a blended operating income margin exceeding 60 percent," he said. "The majority of this benefit is reflected in our third-quarter results."
CEO Ynon Kreiz was quick to note, however, that Mattel's net sales of $1.7 billion in the quarter weren't just about Barbie. The Hot Wheels and Disney Princess-branded dolls also saw strong results. Only its Fisher-Price line of toys underperformed.
The impact of Barbie, the movie, will extend well beyond one quarter's financial results.
"In terms of the Barbie movie and economics, we expect this to be a catalyst for the brand and to benefit the franchise for quarters and years to come," DiSilvestro said.