The "big bows on cars for Christmas" industry is having an off year.
According to Joe Pinsker at the Wall Street Journal, car bow sales are down 35 percent this season at King Size Bows, a Costa Mesa, Calif., supplier of giant PVC bows. The same is true at most of the bow retailers the Journal spoke with.
(And no, I didn't realize that there were businesses specializing in selling those bows either.)
A Lexus dealer told Pinsker that about 15 percent of the holiday-season sales at his dealership are gifts, but with overall car sales down in 2022, it makes sense that there are fewer giant bows in demand.
Car bows have shown up in end-of-the-year marketing for automakers and dealers for about 20 years, Pinsker writes.