The rush to embrace music on vinyl again — and the growth of the vinyl pressing industry — has one very high-profile artist questioning the culture behind vinyl sales and the sustainability of the records.
Billie Eilish, a Grammy- and Oscar-winning musician, already required vinyl releases of her most recent album, Happier Than Ever, to be made using 100 percent recycled PVC, while shrink wrap covering the records are made from sugar cane-based plastics.
But she said in an extensive interview about music and sustainability with Billboard that the music industry's way of counting record sales encourages artists to create multiple versions of the same product.
"I can't even express to you how wasteful it is. It is right in front of our faces and people are just getting away with it left and right, and I find it really frustrating as somebody who really goes out of my way to be sustainable … and then it's some of the biggest artists in the world making … 40 different vinyl packages that have a different unique thing just to get you to keep buying more," she told Billboard.
This attitude isn't new. Eilish and her mother, Maggie Baird, said they questioned record company executives about their sustainability practices from the time she was 15 and seeking her first contract.
Eilish works with Reverb, a company specializing in helping musicians tour more sustainably, to eliminate unnecessary plastics at performance venues and backstage, and limits the merchandise on sale at concerts to reduce packaging and shipping volumes.