One-gallon high density polyethylene jugs are having a moment on college campuses — not for their original intended use as containers for milk or water, but for use as portable campus party beverages.
Called borgs (for blackout rage gallon, not the Star Trek: Next Generation villainous collective) they're typically defined as being made up of half vodka, half water and a splash of liquid or powdered flavoring and electrolytes.
Sounds like a parent's idea of a nightmare vision of their kids' college experience, right?
"At first it sounds like a recipe for disaster, but I think it could be looked at as a safer alternative [to binge drinking]," Tucker Woods, chair of the emergency department at Lenox Health Greenwich Village, told The New York Post. "It's a safer alternative … because the person is taking control of the alcohol content."
And because they can put a cap on the drink and keep an eye on it, they're less likely to have someone put an unwanted drug in it.
It's also likely to be safer than the communal trash can of alcohol some of us of a certain age recall from our college years.
Borgs are a "really solid harm reduction," Erin Monroe, a creator credentialed in substance abuse prevention, told NBC News.