The most hyped team in college football today may help drive sales of some plastic products.
Deion Sanders made headlines as soon as he signed on to coach the University of Colorado. Now with the team 3-0 and tickets and CU clothing selling out, the coach and San Diego-based Blenders Eyewear have launched a line of Coach Prime sunglasses. Sanders, known as "Prime Time," promptly gave each of his players a pair.
The partnership through CU Athletics was announced Sept. 15. It's probably not a surprise to note that the news release did not conform to typical quotes from Sanders, who proclaimed in a statement that: "[Eyewear is] an outlet to EXPRESS YOURSELF, it's a CONVERSATION STARTER, it sets the DARN TONE! Look good, feel good, PLAY GOOD!"
(Yes, the capitalizations are his.)
Blenders launched in 2012 as a lower-cost alternative to Essilor Luxottica SA's Oakley brand of polycarbonate sports glasses, CEO and founder Chase Fisher told CNBC in 2021.
Blenders retail for about $100 less than an Oakley version. (Coach Prime versions are listed at less than $70).
Blenders are imported from China. Essilor Luxottica has six plants in Italy, two in the U.S., two in China and one in India.