Think of this as a variation on the topic of trees falling in forests with no one to hear them: Can your company be as sustainable as possible if your employees don't know what green steps you're taking?
During the Greater Cleveland Partnership Sustainability Summit Jan. 23, Walter Ripple, Avient Corp.'s vice president of sustainability, said the company's early efforts went underappreciated and unnoticed.
"It was a real mess for our employees who knew all these great things [we were] doing around sustainability," Ripple said about efforts to get buy-in from such a large and diverse company, as our sister paper Crain's Cleveland Business reported from the event.
"The other thing is that we weren't sharing best practices throughout the organization," he said.
To really make a difference, the Avon Lake, Ohio-based compounder and concentrates company had to learn to speak as one, he said. Avient started a sustainability council with leaders from each of its business units in 2019.
"It created not only communication but full engagement throughout the organization, all the way to our executive team and across all our functions. It really helped to accelerate all of our efforts around sustainability," Ripple said.