Earlier this week, the founder of the outdoor clothing and gear company Patagonia announced that he and his family had donated all $3 billion worth of shares in the company to a nonprofit that will use the money to help fight climate change.
The move by Yvon Chouinard matches his past commitments — by both himself and his company — toward making a more sustainable impact on the world.
Consider Patagonia's response when it found out that one of the biggest sources of microplastics in the world's oceans is clothing, including its own products.
Patagonia was part of the team that introduced fleece clothing made from recycled PET bottles in 1993. When researchers first reported finding microplastics in the water, fleece was tagged as the main culprit in this microfiber pollution, although later research has shown that all clothing can release fibers.
Patagonia began investing in research to determine what causes fiber shedding and how to stop it. It now instructs customers on how to wash better.
"There is no material that does not come with environmental and social costs — only trade-offs," Patagonia noted in a 2018 update to its research on microfibers. "Our goal is always to find ways to do less harm, while giving you tools to make it easier to keep your stuff in use longer."