My colleague Jim Johnson had a story recently on falling enrollment in plastics programs at U.S. universities. It's been popular with readers, even if the topic's not exactly uplifting.
One reason academic leaders gave for the drop in enrollees in plastics engineering programs is society's growing distrust of plastics. That's why a presentation I saw last month from the global rotomolding firm Rotovia had me wondering whether serious environmental commitments can serve as a counterbalance.
CEO Daði Valdimarsson told the Rotoplas conference about how Rotovia plans to increase its recycled plastic use fourfold by 2028 to a 20 percent level, how it's building product take-back programs to make that a reality and how it is moving away from fossil fuel-based power.
One reason for the major effort, he said, is that its younger employees want to work for a company that takes environmental issues seriously.
"The generation which is coming up today, they don't want to be employed by companies who are not running the business in a responsible manner," he said. "We see this clearly from the younger generation in our company, that recycling of polymers is important for them."
I saw Valdimarsson's comments as food for thought. Maybe would-be plastics students aren't seeing enough of the changes, whether it's recycled content or moving away from fossil feedstocks, that would attract them.