A global company marking its 100th birthday this year is featuring some very familiar names in its celebration, among them Mr. Potato Head, G.I. Joe, My Little Pony and Transformers.
And those are just some of the brands that Rhode Island-based Hasbro Inc. developed itself. More toy lines — among them Star Wars, Tonka, Nerf and Playskool — were acquired by Hasbro.
Hasbro is marking its anniversary at San Diego Comic-Con, July 20-23 in California. (With actors and writers skipping Comic-Con this year due to the ongoing strike against Hollywood producers, perhaps new toy introductions and events will get a little more spotlight.)
Hasbro was founded by Henry and Hillel Hassenfeld, taking its name from Hassenfeld Brothers Inc. It was known early on as maker of pencil boxes and school supplies but began making toy doctor and nurse kits in the 1930s. It moved into plastics in the 1940s, and in the 1950s — when it launched Mr. Potato Head — it was focused mostly on the toy industry. A decade later, with G.I. Joe, it established the action figure category. And, of course, Hasbro is offering a special G.I. Joe collectible at Comic-Con, featuring a spy character called Philip "Chuckles" Provost.