A company you probably never heard of — made up of sporting equipment brand names you've definitely heard of — is about to begin trading publicly in the first major initial public offering of 2024.
It makes Wilson tennis rackets, Atomic skis, Salomon outdoor equipment, Louisville Slugger bats, EvoShield leg and arm guards, and Arc'teryx clothing. While the bulk of its production — including carbon-fiber rackets and skis — is in China, it does have some limited composites manufacturing in the U.S., including high-end bicycle components made by Enve in Ogden, Utah.
In paperwork filed with the U.S. Securities and Exchange Commission, the company brags its Salomon-brand gear was used by athletes receiving 28 medals at the most recent Winter Olympics and that its Wilson rackets were part of 643 Grand Slam titles.
The company is based in Helsinki and backed by China's largest athletic apparel producer, Anta Sports Products Ltd. Anta bought a controlling stake in Amer in 2019. Amer reported sales of $3.5 billion in 2022. It has 10,800 employees worldwide.