If you were looking for a mentor to learn the ropes of selling plastics products, Ed Rich would be a great choice.
I worked with Ed for more than 26 years. We first met at Plastics News, where he sold classified ads. Later he became sales director for PN's sister brand Urethanes Technology International and its trade shows.
Ed was always a great resource when I had questions, especially about recyclers and brokers. He had a lot of plastics experience from before he came to PN, too, including stints selling plastics film products for Goodyear Tire & Rubber Co. and Mobil Chemical Co.
When he retired a year ago, Ed decided to write a book. It's already on the market: Close Every Sales Call: A Professionals Guide to Selling and Sales Management. It's a good read, and there are a lot of stories from his plastics past, too.
I've never been much of a salesman. I'm the guy who would bring cases of candy bars and Girl Scout cookies to work for my daughters, and then end up buying most of them myself.
But after reading Ed's book, I felt like I could give sales another try. If Ed can sell premium plastic wrap to butchers, then I should be able to sell Thin Mints, right?