How do you social media?
Are you a frequent absorber of tweets and rush to hit the "like" button on posts? Do you lurk? Do you avoid at all costs?
I tend to be somewhere in between, skimming a lot of items, interacting on occasion and all too often falling into the trap of watching just one more video (followed by the realization 45 minutes later that it's past my bedtime).
For businesses, it's increasingly becoming a way to reach new talent and attract customers. It's a way to put a human face on your business within your community.
Used well, companies can convert social media shares into free advertising. Highlighting employees and work-related perks can help attract talent. Use it poorly, and you can turn off that same talent or those same customers and you can end up trapped in an echo chamber. (You can find more of my thoughts on how to balance your social media feed in this week's viewpoint here.)
In this week's print issue — and in stories we'll post on plasticsnews.com throughout the week — we offer some examples of how companies and individuals connect on social media. PN's Sarah Kominek also takes a look at how rotomolder Redline uses social media to reach new employees.
You can find past coverage of social media in the plastics industry here.