In New Orleans, Mardi Gras lasts for more than one day. Parades and events to mark the coming season of Lent actually begin in January. But there is a new twist to this weekend's Krewe of Iris parade: Rather than plastic beads, organizers will be tossing keepsake bags of jambalaya mix, red beans, coffee, colored pencils made from recycled newsprint and even bamboo toothbrushes.
"People don't want beads," Krewe of Iris Captain Kristin Danflous told NOLA.com. "I tell my members, 'You are wasting your money.' I want to move in the direction of not having beads. I hate throwing beads."
Krewe of Iris is working with Grounds Krewe, an organization created in 2018 to collect and recycle beads after a parade. After a few cleanups, Grounds Krewe realized that the best way to divert beads from the waste stream was to create sustainable alternatives.
The keepsakes created for Krewe of Iris use bags made of jute (which will also break apart naturally if they're overlooked) and that are also are marked with scannable codes so paradegoers can get more information on the items they receive.
And if groups still want to throw beads, Grounds Krewe's sustainable throws catalog offers beads made with açai seed, palm tree seeds and recycled paper.