Of course roses are red. But could they also be green?
Each year, Valentine's Day prompts romantic gestures and a lot of waste. There's the packaging for candy, shipping costs and plastic film wrapped around fresh flowers. Consultants at BusinessWaste.co.uk estimate Valentine's Day prompts an extra 9 million kilograms of CO2 each year in the United Kingdom alone, and it uses 7,500 metric tons of plastic packaging in the region.
But business owners and suppliers for the floral industry are looking for more ways to be sustainable without killing the romance.
The Sustainable Floral Network calls itself an independent education organization for florists, encouraging them to put a bigger emphasis on locally grown flowers and consider reusable packaging and compostable wrap.
Broekhof USA, part of a Dutch floral supply company, began offering the RecyClear sleeve in 2024, made from 97 percent post-consumer resin, mostly polypropylene.
"Every day, I make conscious choices in my life, but I realize that the impact I make as an individual is much smaller than my influence as an entrepreneur," Broekhof Chief Marketing Officer Lyanne Paardekooper said in a news release. "That's why I, together with our organization, am taking concrete steps towards a more sustainable future."