Sometimes it does seem like everything old is new again.
Food and beverage giant Nestlé SA has announced it's reverting to metal can packaging in Germany in a trial for its Nesquik cocoa powder.
But rather than nostalgia, the impetus is environmental. It wants to see how consumers react to a reusable packaging format.
The company has launched a trial of reusable stainless steel containers, in a partnership with Frankfurt packaging supplier Circolution GmbH.
The containers are designed to be compatible with Germany's deposit return scheme, including working with the reverse vending machines in many German supermarkets.
Nestlé rents the containers from Circolution, which returns clean containers back to the processed food manufacturer as part of a packaging-fee-for-service model, reports the FoodNavigator.com website.
It seems a logical mix, combining the infrastructure that gets built up for a container deposit system with reusable packaging.
Consumers in Germany pay a deposit of 8-15 euro cents for a reusable container, compared with 25 euro cents for single-use packaging.
It's part of the Nestlé's efforts to reduce its reliance on virgin plastic.
"One of our goals is to use one-third less virgin plastic by 2025 compared to 2018," a Nestlé representative told Food Navigator. "Circolution offers a very concrete solution here, which we are now testing."