There will be no going topless on European beaches this summer — at least not for bottles. And, actually, bottles will have to come with tops tethered to them everywhere throughout European Union countries, not just beaches, as of July 3 with the start of a new law requiring tethered caps for beverages 3 liters or smaller.
The requirement has been in development for some time, part of the EU's single-use plastics directive (SUPD) to reduce plastic pollution.
Coca-Cola Co., working with Berry Global Group Inc., already switched to tethered caps in 2023, and other companies added them well in advance of this year's deadline, Beatriz Santos from our sister paper Sustainable Plastics writes.
The tethered caps are intended to reduce waste by making sure the small pieces aren't lost and that they are recycled along with the container.
Reception has been mixed. You can find social media posts from some users who find them a clever way to reduce waste along with videos of people tearing them off, complaining they get in the way.
Coca-Cola said consumer tests found people were generally supportive of the new design, especially once they understood the recycling imperative behind it, Beatriz writes. The company has printed "I am attached to recycle together" on the caps to ease consumers into the new design.
Switzerland-based closures maker Corvaglia, meanwhile, is offering a cap designed to click into place below the opening so it is a bit more user-friendly.