A decade ago, SC Johnson launched a refillable bottle of its popular Windex cleaning spray, with consumers mixing concentrate to cut down on plastics use. It bombed with customers.
But with concern over single-use plastics and packaging so much higher today, the company is trying again, relaunching concentrates for Windex through Target and Amazon.
"We're at a real inflection point," CEO Fisk Johnson told Bloomberg. "The plastic waste crisis has become much more top of mind."
Refillable and reusable packaging are some of the more intriguing options out there for reducing packaging waste and seem to be getting some serious looks from big consumer product makers, even if their ultimate success in the market is unclear.
Proponents point to lower carbon footprints, at times, for reusables, while skeptics wonder if the public can really break the convenience packaging habit/addiction we've built.
The reusable packaging advocacy group Upstream had this podcast from January, looking at an active program in Canada for reusing glass beer bottles. Pardon the pun, but it's interesting food (or drink) for thought.