One winner at the Academy Awards on March 2? Recycling.
Specifically, recycling of the 50,000-square-foot red carpet set up outside the Dolby Theater in Los Angeles that is home to the Oscars event.
Event Carpet Pros Inc. has supplied flooring for events from award shows to movie premieres and golf tournaments — as well as weddings and parties — for decades. It both uses carpet made with recycled materials and recycles those products. The material is converted to fibers and plastic pellets for use in future carpets, mats, insulation and other items.
"Event Carpet Pros is taking [on] the full recycled story, and we will be recycling event carpet moving forward," the company said in 2023 with the start of its recycling program.
In addition to carpet, Event Carpet Pros provides luxury vinyl tile options, artificial turf and natural fibers such as sisal.
In a New York Times profile of the company, co-founder Steve Olive said it has an "anything is possible" outlook that has seen it selected for specialty carpet that could mimic the pool at a Barbie Dream House or slime for a Ghostbusters movie premiere.