When the earthquake that has now claimed more than 40,000 lives in Turkey and Syria hit on Feb. 6, Turkish appliance maker Arçelik A.S. was quick to respond, sending its own search and rescue team into action. The team of 77 has been able to save more than 20 people, the company said.
The Istanbul-based company — with products sold globally under brands such as Grundig, Arçelik and Beko and a recent agreement to buy Whirlpool's large appliance business in Europe — has also provided more than 600,000 items to aid the region. That includes tents, food, blankets, clothing, heaters and stoves that it created quickly using old washing machine drums.
It placed its refrigerators at medical stations to store vital medications requiring controlled temperatures.
"As the Arçelik family, we have established coordination and operation centers in eight locations … and started delivering humanitarian aid to the region," it said in a news release.
It has now created Arçelik Fixed Support Points with food, hygiene and clean clothing needs. Its kitchens at those sites will serve hot meals.
"We are aware that the process is long and the needs will increase and change in the coming days and weeks," the company said.
Other companies providing aid to the region, German mold components supplier Hasco is working with the aid organization ShelterBox to provide funding for emergency operations in the area. PN's Frank Esposito also writes in his blog about materials maker Solvay and its donations.