Time to catch up with some sustainable packaging news courtesy of Kraft Heinz, which has eliminated a silicone part on its caps to make its ketchup bottles fully recyclable in some markets.
The United Kingdom is the first to get the redesigned cap, which Kraft Heinz says could potentially mean 300 million plastic caps can be recycled. The existing caps use a flexible silicone valve, "which, while great for delivering just the right amount of ketchup, was typically a challenge to recycle." The company did not specify which material it is using on the new caps.
"Although a small change, this makes it easy for the millions of Heinz lovers across the country to recycle their whole squeezy bottle at once — a small action with big potential for impact," Jojo de Noronha, president of Kraft Heinz Northern Europe, said.
The cap will be rolled out to other products and other regions, Kraft Heinz said.