The next generation of running super shoes don't have laces or a traditional upper. Instead, the shoes from Swiss brand On feature an upper made of a thermoplastic filament sprayed on as one piece. Runners just slide on the flexible upper.
On is highlighting at the Cloudboom Strike LS shoes during the Paris Olympics, both at a pop-up store and in races. They retail for $330. The company hasn't said which athletes will be wearing the shoe with its LightSpray upper but said it has sponsored athletes racing in distances from sprints to the marathon. Kenya's Hellen Obiri won the 2024 Boston Marathon wearing a "development" version of the shoe in April.
To be clear, the Cloudboom Strike isn't sprayed on directly to the athlete, but instead goes onto a custom inner structure via a robot. The sole of the shoe is made with a foam using plastics with 40 percent bio-based content and a carbon-fiber plate.
Beyond the "wow" factor of super shoes, On says they show the potential of a different way to manufacture footwear. Most shoes are now made in Asia and shipped to global customers. The LightSpray requires little space and can be updated quickly by tweaking the robot's operating instructions. In a video, On executives noted that during development, it reduced the manufacturing time for new variations from weeks to just a few hours. The automated, localized process also reduces waste, with an upper made with 75 percent fewer carbon emissions.
"It also creates new opportunities for circular manufacturing and products, thanks to its construction from a single recyclable material and the assembly process that eliminates the need for glue," the company said.