Taylor Swift is good for vinyl.
Billboard reported late last month that Swift sold nearly 3.5 million vinyl records in 2023, easily besting every other artist releasing music on the format. (Lana Del Rey came in second with 646,000 copies sold.) Swift was responsible for one out of every 15 vinyl records sold in 2023, besting a one-in-25 status in 2022.
That doesn't show signs of slowing.
During the Grammy Awards on Feb. 4, Swift confirmed she will have a new album out in April, The Tortured Poets Department. While official numbers are hard to find, early reports are out that Swift's pre-order sales for vinyl copies of the record in the first 25 minutes topped a previous one-hour record set by her album Midnights.