Swifties have gone all in for plastic this summer.
Not that they're thinking of their embrace of friendship bracelets for Taylor Swift's Eras Tour as being about plastics, obviously, but fans making (or buying) dozens of bracelets with plastic beads to trade at her shows have created a new boom in beads.
Friendship bracelets weren't something the musician pushed in advance of the tour. Instead, as Cosmopolitan writes, they seem to have grown organically as fans made their own bracelets — preferably with letters spelling out song titles, lyrics or fandom inside jokes — and shared them both in person and via social media posts.
"The trend ties back to the Swift song You're On Your Own, Kid from the singer's 2022 album, Midnights," added Amber Raiken in The Independent. "In the beloved bridge of the tune, the lyrics read: 'Everything you lose is a step you take / So make the friendship bracelets / Take the moment and taste it.' Swifties took the Grammy Award winner's advice literally, with friendship bracelets becoming a staple of the Eras tour."
Joe Ritacco, vice president of Rhode Island-based injection molder The Beadery, says that "we can't really link anything directly to Taylor Swift fans, but we have had a surge in activity [and] interest by wholesale customers and on our website in white alphabet beads and pony beads, both of which are used in many friendship bracelets."
Will the interest in crafting with plastic beads outlive the tour? Perhaps. After all, It’s Nice to Have a Friend(ship bracelet).