Could Apple be considering an "unapologetically plastic" watch?
In 2013, the electronics and computer giant introduced the iPhone 5c, a less expensive version of the smartphone made with a colorful polycarbonate body. Although it didn't sell as hoped, for a brief moment it was an example of what former chief designer Jony Ive referred to as "colorful and well made."
"[We were] developing form, material and color in unison, with each element informing the other," Ive said at the time. "The iPhone 5c is beautifully, unapologetically plastic."
Now there's a report out by Mark Gurman of Bloomberg stating that the company is considering alternatives to mark the 10th anniversary of the Apple Watch. That includes potentially using 3D printing for the watch body to speed production and use less material and a less expensive option for the SE option.
"One idea that the company has tested is swapping out the aluminum shell in favor of rigid plastic," Gurman writes. "Perhaps it's looking to get the cost down to something that could rival [competitors]."
Colorful plastic was a big part of Apple's growth in the 1990s with the translucent plastic-bodied iMac desktop computer that helped it stand out from competitors.